Martell, the journey
A NEW MULTI-SENSORY VISITOR EXPERIENCE TO DISCOVER MAISON MARTELL
Three themes – Heritage, Savoir-Faire and Part des Anges – offer different and complementary perspectives on Maison Martell.
The Heritage pathway, richly illustrated with archive materials, traces the history and international development of the House since it was founded by Jean Martell in 1715.
Savoir-Faire offers an encounter with the artisans whose specialist skills contribute, not only to the creation of Martell cognacs, but to the House’s worldwide reputation for excellence and expertise.
Finally, Part des Anges is a multi-sensory pathway whose novel, interactive installations enable youto explore cognac in an entirely original way.
From the start, the audacity to set new standards
The starting point of Martell the Journey is naturally the house of the founder Jean Martell, whose audacity set new standards in cognac. The house is situated in the courtyard of the Gâtebourse site, for which he acquired the first plots of land as early as 1750. The subsequent development of the site is charted here, as are the nine generations of the Martell family who presided over the destiny of Maison Martell.
A video animation spotlights such outstanding figures as Rachel Martell, the wife of the founder, who successfully expanded the business after his death, and Edouard Martell, her great-grandson, who created the iconic Martell Cordon Bleu.
Authentic testimonies from the artisans of Martell cognac
From here, the itinerary continues into a succession of former cognac cellars, which retain evocative traces of their past life – sturdy beams, concrete floors, oak barrels and lingering aromas.
There is no better place to discover Maison Martell’s savoir-fair and no better spokespeople than the House’s long-standing partners: a winegrower, a distiller and a cooper talk with sincerity and authenticity about their work in life-size video installations, as if they were engaging visitors in face-to-face conversation. Ever since Jean Martell travelled on horseback across the Charente region to meet the finest artisans, Maison Martell has valued these enduring partnerships – a point made by Martell Cellar Master.
A 360° exploration of the Cognac region
From ancestral skills to cutting-edge technology, you are invited to step into a spectacular circular space for a 360° immersive experience.
From the rolling hills of Grande Champagne to the gentle slopes and groves of trees of Maison Martell’s signature Borderies cru, this installation brings vividly to life the House’s lasting attachment to the land.
A multi-sensory revelation of cognac
Another innovation of Martell the Journey is the way it conveys the sensorial appeal of cognac.
Here, you can, for example, discover the different colours of cognac, compose a melody with the sounds of the cognac-making process, or create their own Martell cocktail recipe.
Book your visit to our cellars on www.martell.com